11 Types of Marketing you must know

Kabir January 06, 2023
Marketing has its own beauty to run and speed up any business or sales, it's the part of every successful business or sales from ancient times. We watch television commercial ads, We see holdings, banners, and social media ads, We get gifts and big discounts on products and services, We see people recommend products and services, we receive promotional phone calls, and there are many more things in our daily life, those are actually part of Marketing. We need to keep a few things in mind before starting any marketing process, e.g. Product and Service Knowledge, Market Research, Ideal Customers and Markets for the products and services, and Budget. 09 Things to keep in mind before any Marketing Campaign

These 11 types of marketing can impact your business:

Types of Marketing
11 Types of Marketing 


  • ATL Marketing
  • BTL Marketing
  • TTL Marketing
  • Inbound Marketing
  • Outbound Marketing
  • Cross Platform Marketing
  • Influencer Marketing
  • Network Marketing 
  • Affiliate Marketing
  • Freebies Marketing
  • PR Marketing

ATL Marketing

Above The Line Marketing (ATL), ATL is the marketing for broadcasting, it covers a big geographical and population area using electronic devices and digital channels. The agenda of this type of marketing is to catch more eyeballs, branding, awareness, sales, and business growth. This type of marketing needs a decent budget to cover a large area locally or globally.

E.g. Television Commercials Advertisements, Radio Advertisements, YouTube Advertisements, Digital Marketing, etc.

This type of Marketing majorly uses for branding, B2C businesses, awareness, etc.



ATL
ATL

BTL Marketing

Below Line Marketing (BTL), BTL is the marketing for broadcasting, it covers a fixed geographical and population area using print media and other sources, This type of marketing is very helpful for a specific market and area, and it can be started with a small budget too. Majorly this marketing helps to generate business, branding, awareness, etc. it required a huge budget to cover a big population and geographical area.

E.g. Magazine Advertisements, News Paper Advertisements, Posters, Banners, Pamphlets, LiftMedia, etc.

This type of Marketing majorly uses for B2C business, public awareness, branding, early results, etc.


BTL
BTL

TTL Marketing

Through Line Marketing (TTL), TTL is the combination of BTL and ATL, In this type of marketing, it can be covered both BTL and ATL features and benefits. It will be required a huge budget for such a marketing plan. Majorly large-size enterprises chose this approach for lead generation, branding, sales, growth, etc.

E.g. Real Estate Companies, Political Parties, Government, Retail, etc.

Inbound Marketing

The Inbound Marketing approach comes under all the above types of marketing - ATL, BTL, and TTL.
This marketing offers and makes some platforms for audience and eyeballs, and interested audiences can contact directly for the solution with their inquiry. this kind of broadcasting approach helps to get only relevant and interested customers who are looking for your product and services. 

Inbound Sources -

Television: A Television Advertisement can be a source of inbound marketing, where a consumer reach outs by himself/herself.
Radio: Radio Advertisements also can be another inbound marketing source, where people can reach out by themselves according to their interests. 
Newspaper: Again, it can be a big source for inbound marketing where people can reach out to the seller or vendor by themselves according to their interests.
Magazines: As same as newspapers, Magazines, and other print media also can be amazing sources for inbound marketing.
Online Presence: An online presence is a trendy source for inbound sales nowadays, it covers many things like Websites, Social Media, Search Engines, Blogging, Affiliate Program, etc. 11 ways to make online presence globally

 

Outbound Marketing

Whereas the Inbound Market Approach focuses on a platform to gather the audience, and customers come by themselves according to their interests, The Outbound Marketing approach is just the opposite of that. Here with outbound marketing, we have to reach out to audiences and ask about their interests and we introduce our services and products to them.

Outbound Sources -

  • Cold Calling/Telemarketing: Cold calling or telemarketing is the traditional source to reach out to people with the introduction of your products or services. With this source, you must have a big list of prospecting customer data, and official marketing phone numbers, and you could have a need for a big outreach team and a sales team with a complete set-up.

The investment for this source will be depending on the budget of the organization, market, ideal customers, and product and service.

The outcome ratio is 2/100 with this source, so you need to touch as many as prospects you can touch, but your spam ratio can be increased with this source.

e.g. you keep receiving calls from insurance, bank, or real estate companies. 

  • Cold Emailing: Cold emailing is also the same as cold calling, except for a few things. With this source, you must have data on your ideal customers and market, you must have a better outreach team and sales team, you must have a good content writer, and with this, you must have an email marketing tool. e.g. Apollo, Saleshandy, etc.

  • Physical Visits

This is a very impacted source of outbound marketing and sales, with this approach you need to reach out to prospects physically at their residence or office/official places.

With this source, it will be needed manpower, transport, and other sources.

There must be a demo team if you are marketing a product. 

  • Events, Sponsorship, and Conference

This source is also very effective for outbound marketing, where you can directly approach so many prospects at a time. This source can be a costly source to generate leads, but this is very effective for big leads.

Cross Platform Marketing

Cross Platform Marketing is also one of the hottest sources for branding and lead generation. Here with this source, you can use other platforms, products, companies, brands, or portals for your marketing.

This source of Marketing can be arranged on the basis of collaboration and partnership, payment, support, business sharing model, etc.


Influencer Marketing 

Influencer Marketing is another very effective source for marketing, branding, and better lead generation. With this source, you can hire an influencer or celebrity, who has a decent brand value in the market, and a great grip over the audience.
  • You must have the budget to hire a good influencer.
  • You must know about the audience of the influencer you are hiring, which must match your prospecting ideal customers. 

 

Network Marketing 

With The Network Marketing source, you can engage with your clients, friends, colleagues, audience, and others. This source can be very helpful and referral oriented to make it very effective, where you can generate a chain or a hierarchy of the network.

There are many platforms for this source, e.g. your personal and professional contacts, WhatsApp Group, Telegram Groups, Facebook Friends, LinkedIn Connections, etc. 


Affiliate Marketing

Affiliate Marketing is a part of Network Marketing, Inbound Marketing, and Cross Marketing, where you can use other platforms to cover their existing audience with an agreement to share some revenue with them in case the audience from their platform gives you some business.


Freebies Marketing

Freebies Marketing is kind of a promotional marketing, where you give free gifts or discounts to the prospects and your existing customers. To give them some trial and experience of your products.
  • This marketing source needed to be financially very strong.
  • This source makes a great brand value.

PR Marketing

Public Relations or PR Marketing, is also one of the hottest markets, and marketers choice to make some brand value in the industry, this type of marketing is part of influencer marketing, email marketing, branding, and promotional events, and conferences.

This market makes a strong presence in the Market and helps to generate more brand value and business.


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Kabir

Posted by: Kabir