11 ways to make online presence globally

What is an online presence?

If you are already doing or you are planning to start any business, then you have to be available on the internet. In this era or in the future. An online presence has become a need for any business to be successful fast. Without an online presence, it can be very challenging and costly to survive in the market.

Online Presence

There are many benefits to making your business online -

Cover Global Market

If you are planning to be online, then congratulations, you are planning to cover big geography without too much investment. e.g. a street shop is doing business online in his street, but with the Swiggy or Zomato, he is covering other locations too.

Less Management and Manpower

Online presence helps you with less management and manpower in comparison to offline business, you just needed a few staff with some technical and non-technical knowledge to manage your inventory and order, in a small business you can manage all things by yourself too.

Any Location

If you are planning for an online presence for your business, then you don't need any specific market or location to start your business, you can start working from anywhere, and you can target all ages and genders (audience) according to your business or segments.

e.g. nowadays people are selling their products in metro cities, sitting in small towns.

Build A Trust Value

If you have an online presence, then it's beneficial for your offline business too. It makes you a global brand to find and contact easily from anywhere. There is a high probability of sales conversion in case the prospective customer finds you online. 

No Huge Investment

You don't have huge money, manpower, space, assets, etc but if you want to start your business or shop, no worries, with a small or very small investment and some knowledge you can start your business without any hassle. e.g. UrbanClap users.

More Revenue

Instead of a small geographical location, you are covering a big market, with all types of customers, and less investment. Your revenue graph will go up automatically, and you can have more advantages in the market if you are investing in Digital Marketing. 08 Tips for a positive and results-oriented Email Marketing and Automation

11 ways to make an online presence globally

There are 08 ways to make your presence online easily -

Website

A website is an online representation of any topic, you can hire an agency or website developer to start your business. Certain things are necessary to make your website.

Vision: If you are planning to build any website then wait and think over it, what is your vision?

why do you want to create a website? Then you can create any type of website according to your vision, check a few of them -

• Static Website - This website we make only to display your presence, most government sites are static.
• Dynamic Website - A website with activities, changes, and actions on an input basis.  
• E-commerce Website - If you want to sell your products, and get orders through your website, then you have to build an e-commerce website for your business. e.g. amazon.com
• Single Vendor Website - Whether you don't want to allow other people on your website to make their profiles, in that case, you will build up a single vendor website.
• Multi-Vendor Website - If you want to allow multiple people to use your website with their accounts or profiles, you need to make up your mind about a multi-vendor website. e.g. Naukri.com

Product/Service: You must have some product, or services to show on your website or online shop, if you don't have your product or services to show, then there is no use of that website without any agenda.

Technology: You must know which technology and best and sufficient for your or for your customer's website, there are many technologies available to build a website, and choose the cheap, best, and reliable. e.g. WordPress, HTML, Dot Net, PHP, etc.

Domain: You must know what name is best for your website or web portal, a domain name is an online address through that customers can reach out to you. Now you can understand the value of the domain name for your website. e.g. www.myname.com

Hosting: Now, you have an online address after purchasing and deciding the domain name, but you need to make some space for visitors, so that if they come to your address then they can stay there without too much wait because nobody likes to wait, try to get big space according to your capacity and the volume of the audience or visitor, but you can start with a small space or hosting.

Knowledge: Without knowledge, everything is incomplete, you must know or must learn the functionality of your website, and how to operate it.

Internet

Internet connection is a basic need for any online presence, without the internet, you can't take your shop online. With a good internet connection, you can handle your admin account very smoothly. You can update your customers about any information at the right time, and you can make your outreach fast and quick. Try to get at least 300Mbps to 1GB speed for a better and smooth process, it can help you for a healthy customer relationship as well.

Social Media Pages or Groups

With Facebook, Instagram, LinkedIn, Pinterest, etc. accounts you can make your online visibility through their pages or groups. It can cover a huge size of the population with some special tastes of interest that are related to your product or services. This is a good approach to making your business online.

Blog

A Blog is also one of the hottest options nowadays for online presence, it can make and increase your brand value as well as it can help you with customer feedback and relationship. With so many other benefits you can promote any product or service in the blog, so use such a blog for your customers, where you can get some more relevant audience and business.

Vlog

A vlog is very similar to Blog, but here you get more eye catchy content. Here again, people share some important information as they do in their blogs, But vlogs are more visual, graphic, and entertaining due to video communication and messaging. You can offer your services and products through vlogs as well.

Seller Accounts

Did you ever make some shopping through any e-commerce website like amazon or Flipkart?

Or have any of your friends shared their experience of purchasing from any e-commerce website?

Do you know amazon or Flipkart aren't selling these products? Maybe you purchased that product from any village, town, or any global location or seller, it can a seller from your market or from your neighbors.

Such web portals or e-commerce are just mediators, who are just managing and connecting you with the global markets and customers. You can start your business by registering yourself as a seller on such e-commerce websites.

Mandatory things to start a seller account on any e-commerce website: Email Account, Mobile Number, and GST (in some cases GST isn't required).

Required things to sell your products through your seller account: A list of products to sell, packaging material, and a printer.

Required things to receive your earnings: A bank account information (current or saving account).

Digital Marketing/Paid Ads

Do you watch advertisements while checking any posts/or videos, or downloading any app?

And you watch the same advertisement for what exactly you were planning to purchase, or you were searching for that.

This is Paid advertisement, which you are seeing on your screen according to your interest, because other marketing teams chose you as their audience according to your interest, based on your activity on the internet and their data.

Similarly, you can target your customer, and it can help you to generate more revenue for your business.

Influencer Marketing

Influencer Marketing is another very effective source for marketing, branding, and better lead generation. With this source, you can hire an influencer or celebrity, who has a decent brand value in the market, and a great grip over the audience.

• You must have the budget to hire a good influencer.
• You must know about the audience of the influencer you are hiring, which must match your prospecting ideal customers.

Google Business

Google Business is also one of the better approaches to making your business online. When you search for something on Google to buy, you see a few shop options on the top, especially when you are putting any location while searching, that is Google shop. You can start your online Google shop by registering your business on Google Business. Start your business with Google Business, and easily update all information there, a mobile application and a web application are available to make your online presence via Google Business.

Messenger Apps

There are many messenger apps are available in the market where you can get a huge size of audience and customers. e.g. WhatsApp Messenger, WhatsApp Business, WeChat, Facebook Messenger, Line, Telegram, etc. You can start your online presence targeting your customers through such mobile apps.

Let's take an example of WhatsApp Business - You can start or extend your business using WhatsApp business, there are many features like catalog, chat automation, broadcasting, paid marketing campaigns, payment, Facebook integration, etc.

You must try such an approach if you are planning for B2C, this is very important for B2C customers nowadays.

Mobile App Ads

Mobile App Ads, are similar to web app ads but there are two differences between them, view for users, and audience type. If you have products for people who often use mobile applications frequently, then this is the best approach for you.

Nowadays, most people are mobile-addicted, so it can be a great and trendy source to make an online presence. e.g. TikTok, YouTube Shorts, Play Store, or any Mobile App using with internet connection.