How to generate leads using LinkedIn Sales Navigator

LinkedIn Sales Navigator

LinkedIn Sales Navigator is the most advanced feature of LinkedIn, As we know LinkedIn is one of the best lead generation platforms as well as a global professional network. [LinkedIn Features and Licenses]

People are using LinkedIn for many reasons and agendas, like Learning, Career, Business, Recruitment, Branding, Marketing, PR, Lead Generation, and Sales. For various reasons of usage, LinkedIn provided various licenses. The LinkedIn Sales Navigator license is made for lead generation and sales development. Let's see how to get the LinkedIn Sales Navigator License, and how to use that for lead generation and sales development -

LinkedIn Sales Navigator License

To start working with the LinkedIn Premium or Sales Navigator License you must have a Basic LinkedIn Account  [Basic LinkedIn Account and Features], with a basic LinkedIn account you can click on the Sales Navigator icon, which will redirect you to another window tab with another interface.

By clicking on the sales navigator icon or text link for the premium plan, it will bring you to the license page, where you can choose your license -

Sales Navigator Professional (Core)

The core license provides you amazing features of LinkedIn which can help you to generate leads.

Initially, you can start with a free trial version for 1 month, and in some cases for 2-3 months, you will be required account information to get the free trial license too, but you have to cancel the subscription before the end of a trial cycle in case you don't want to resume with sales navigator core license.

Cost: The cost goes somewhere between 4900INR to 8500INR monthly for each license, depends you are going with a monthly or annual plan for the core license.

If you are a one-man army then I will recommend you LinkedIn Sales Navigator's Core Plan.

Sales Navigator Team (Advanced)

The sales navigator advanced gives you all features that come under the sales navigator core license plus some extra features like team collaboration, This license allows you Team Link, Book Uploading and Managing, Centralization, Lead Sharing, etc.

Cost: The cost goes somewhere between 8000INR to 11000INR monthly for each license, depends you are going with a monthly or annual plan for the advanced license.

If you are a team or team leader then I will recommend you LinkedIn Sales Navigator's Advanced Plan.

Enterprise Plan

This plan can be customized according to your need, majorly big size or medium size of organizations adopt this approach.

Sales Navigator Features For Lead Generation

There are many features and functions in the sales navigator which can help to sales and marketing team with lead generation, outbound sales, and business development -

Interfaces

There are two interfaces for different devices.

Web App: This is not the app actually, you can directly use the URL of LinkedIn Sales Navigator, and you can use that on any device or operating system.

Sales Navigator Mobile App: This is the mobile app version of the sales navigator with limited features, so that you can monitor, and handle well your leads or your work from anywhere.

Persona

This is a feature of LinkedIn Sales Navigator. where you can make and save the persona according to your ideal customers to search and reach out to. In the Persona, you can set many parameters, like Industry, Functions, Seniority, Job Title, and Locations.

Search

You can search any company or individual according to your persona and need, basically, just write a keyword to search and choose any from below -

Lead: When you write the keyword in the LinkedIn sales navigator search engine, you find an option "Lead" to search individual profiles according to your search keyword, or without any search keyword.

Account: When you write the keyword in the LinkedIn sales navigator search engine, you find an option "Account" to search companies/organizations according to your search keyword or need, or without any search keyword.

Advanced Filter

For "Lead", you find an advanced level filter option to include or exclude in your search results, e.g. Headcount for company size, Current Company, Experience, Geography, Industry, Language, Persona, Seniority, Job Titles, Activities, Articles, Connection, Functions, etc.

For "Account", you find an advanced level filter option with different parameters, like Company, Headcount, Activities, Funding, Hiring, Department Growth, Industry, Technologies, etc. 

Save 

Save Filter: You can save your search whether it is for an account or for a lead, you can give it a name and you can save the search for your future references, you can save more than 50 results at a time, and it can reflect if the new lead or account is coming in the saved filter that you made.

Save Lead/Account: You can save any lead or account that you think you want to follow or get in touch with later, you have a limit of up to 10,000 to save leads in your LinkedIn account, and you can remove u to 0 to get your "10,000" quota back.

Alert

This feature helps to know if there are any updates for your saved list or contacts, this can help you to follow your prospects on their activities from time to time, as well as it helps to know their presence.

Invite

You can directly send invites to connect with you on LinkedIn, and you can send up to 100 connection requests in a week maximum, you can send more connections to bypass ways. as well as you can withdraw your previous invites.

With the invite, you can send a text of up to 300 characters to your prospects without accepting the request they can see your message, and in case they accept your requests, you can keep in touch with them and pitch your service or products.

Paid InMail

With the sales navigator license, you get 50 credits monthly, which can be added to your next month's cycle if you don't use that in your current cycle. With the paid credit you can send the InMail to your prospects without waiting for their acceptance of your connection request.

Prospects will receive your InMail, Nowadays prospects reply more via InMail than emails.

Open Profiles InMails

This is also InMail, which you can send to your prospects without, they can receive and communicate with you without any connection acceptance. Here LinkedIn doesn't deduct your InMail credit from your monthly quota, because it's free InMail. People who keep open their profiles for free InMail, you can send them free InMails, the current monthly quota is 800 InMails in a month

Referral

If you are planning to use LinkedIn Sales Navigator Free for 2 months, then LinkedIn Referral Plan can help you out, the new user gets one month's free trial one LinkedIn for LinkedIn Sales Navigator, but when an existing sales navigator user sends you a referral link then it adds one more month for a trial so 1+1=2 months for a free trial you can get through this way.

And similarly, you can give this opportunity to your team and colleagues.

Analytics

LinkedIn allows you to check your report and performance on LinkedIn via this feature of LinkedIn, This feature helps you to improve your work or profile performance on LinkedIn.

Data Scrapping and Emailing

This is an external trick for outbound sales or outreach, you can use other AI tools or extensions for email extraction from LinkedIn Profiles, This feature can help you to reach to so many people, this is a limitless trick, you can get the emails of active professionals according to your search and filters.

Many tools and extensions are available in the Market just Google it, e.g. emailsearch.io, Apollo, Prospects, etc.

LinkedIn Automation

You don't want to spend much time on LinkedIn because you have other works in the pipeline but if you want to use all LinkedIn features, then you can automate most of the features of LinkedIn, e.g. Invites, Follow-up, InMails, Email Extraction, Like, Endorsement, Groups, Messaging, etc. via LinkedIn Automation and get the potential leads. There are many tools in the Market for LinkedIn Automation, e.g. Apollo, Lusha, LinkedInHelper, WeConnect, etc.