Digital Marketing is a technical term for Inbound Marketing or Inbound Lead Generation Process, In this blog, we are discussing how can we make digital marketing for any product or service to generate inbound leads.

Inbound Leads

Inbound Lead Generation or Marketing is a broad term, there is no limit to extending that, it depends on the budget and vision you have. Let's discuss 16 ways to get inbound leads using digital marketing or inbound marketing-

08 Digital Marketing Sources For Inbound Leads

Before knowing the ways of Digital Marketing or Inbound Marketing, let's try to understand the difference between Inbound and Outbound Marketing.

Inbound Marketing is the platform that we create to present our product or services, and customers come to us by themselves according to their needs and requirements. It can be offline or online. e.g. Television Ads, Newspapers, etc (offline inbound marketing sources), and YouTube Ads, Google Ads are examples of online inbound marketing,.

Here we are discussing inbound leads through digital marketing because it's trendy and important to discuss.

There are a few types of ads, and those we run usually via Digital Marketing -

Display Ads: Advertisements that can be seen by people on their screens in the form of banners, or static or link forms, without any effort.

Search Ads: Advertisements, that can be seen by the audience who are searching for you and interested in your products or services.

Shopping Ads: Advertisements with buy links, that can be seen by the audience who are looking for your products.

Video Ads: Advertisements, in video or graphical format that will be watched by the chosen audience on their screens.

Mobile Ads: Advertisements, people watch on their mobile app based on their history or trend.

These 5 types of ads will be run through digital marketing, and a few other than those as well, let's check -

SEO

SEO or Search Engine Optimization, it's a technique of digital marketing with is organic search-oriented. If you have some online presence anywhere whether on your website or on social media or on any other portal, you can optimize those accounts or pages according to your selected or favorite audience for your product or service. There are many things to optimize, like heading, meta-text, alt text, description, etc. You must be aware of black-hat or white-hat SEO, white-hat SEO is the recommended one. The beauty of SEO, you don't need to come to your audience, your audience will search for you and reach out to you by themselves. Hence you will connect with filtered and relevant audiences

e.g. When you search anything on google, you find some results on the first page and other pages, matching your query.

SEM

SEM or Search Engine Marketing is exactly similar to SEO where people are searching for you and coming to you by themselves but not organically, you have to fetch them spending some money to show your advertisement to those who are searching for you via the search engine.

When you search for something on google, you see some relevant options are there which aren't exactly what you were searching but those are alternatives to that, you see there is an Ad sign right there on top of the link or heading. It is such a recommendation to explore, what you get through SEM or Search Engine Marketing. For this Marketing, with SEO you need to spend some money or budget on daily basis choosing keywords. This is a very effective source of digital marketing, and competition is always high there for ranking.

SMM 

SMM or Social Media Marketing is also one of the hottest options in Digital Marketing to promote your product and service and get revenue from there. you see advertisements on your social media home pages and other pages while scrolling the screen, these are paid social media advertisements, and you are forced to see those whether it's a click or a small view, or an impression for that advertisement. But you usually watch such advertisements based on your history of the internet or interest.

This is a direct and paid advertisement approach, the scale of this marketing depends on your pocket.

Affiliate

Reading any blog or watching any video you see a banner ad around the content or head, and when you click on that banner or advertisement it redirects you to another web page for buying purposes. Do you know, that the source page that you were going through, was affiliated with the destination page, that you reached after clicking that advertisement or banner?

This is an affiliate program or marketing, similarly, you can run the same campaign, affiliate other platforms, and media with your products and services, and get their audience on a revenue-sharing model.

Content Marketing

Instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues. Content marketing is used by leading brands, and the vast majority of marketers are using content marketing. In fact, it is used by many prominent organizations in the world, including P&G, Microsoft, Cisco Systems, John Deere, Coke, Pepsico, etc. It’s also developed and executed by small businesses and one-person shops around the globe. Why? Because it works.

With Content Marketing, you can directly approach your audience using a digital or a non-digital platform, but it's really worthful for any business.

Influence Marketing

Influencer Marketing is another very effective source for marketing, branding, and better lead generation. With this source, you can hire an influencer or celebrity, who has a decent brand value in the market, and a great grip over the audience.

• You must have the budget to hire a good influencer.
• You must know about the audience of the influencer you are hiring, which must match your prospecting ideal customers. 

With influencer marketing you can target a specific type of audience depending on the influencer you are hiring for your marketing campaigns.

Email Marketing

Email Marketing is very effective, especially for B2B cases, you see in your inbox you keep receiving email newsletters, banners, promotional emails, etc., and when you make any response to those emails, it takes you in front of the seller or service provider. This is email marketing. It is not that much costly in comparison to other marketing

What you need to do to start email marketing campaigns - 08 Tips for a positive and results-oriented Email Marketing and Automation

Mobile App Ads

Mobile App Ads, are similar to web app ads but there are two differences between them, view for users, and audience type. If you have products for people who often use mobile applications frequently, then this is the best approach for you.

Nowadays, most people are mobile-addicted, so it can be a great and trendy source to make an online presence. e.g. TikTok, YouTube Shorts, Play Store, or any Mobile App using with internet connection.

A Few Notable Points While Digital Marketing Campaigns -

CPC: CPC or Cost Per Click or Per Impression on your advertisements, you have to pay on the response from prospective customers whether they are buying your services/products or not buying.

Keywords: You have to choose keywords for your advertisement campaigns, Keywords can be more costly here, this is also an investment, and you need to plan it well.

ROI: Return On Investment, you need to know, so you must start with small campaigns and get the ROI first, then you can expand your marketing budget, or you can change the plan and strategy or filtration like Keywords, Location, Age Group, etc.